Certified Organic does not just mean synthetic chemical free, it's about the whole system; Soil, Plants, People & the Environment

The organic movement began at the same time as industrialised agriculture. It evolved through the 1950s and 1960s with the launch of such books as Silent Spring by Rachel Carson, which exposed the toxic bio-accumulative effects of pesticides.

Through what is now termed bio-magnification, synthetic chemicals used in agriculture have been found to increase in concentration through the food chain.

During the 1970s the development of the organic market was stimulated by growing consumer interest in health and nutrition and the increasing awareness of the importance of preserving the natural environment.

More recently the movement has been given significant impetus by events such as outbreaks of Bovine Spongiform Encephalopathy (BSE or Mad Cow Disease), and the controversy of Genetically Modified Organisms (GMOs), which have motivated people to search for healthy alternatives.

"I thought the responsibility of every generation was to receive the earth from
our ancestors and to pass it on to future generations" - David Suzuki